# Structure Contract: Primary Market Industry Research Report ## Two Structure Patterns ### Pattern A: Deep Discussion (TMT / Tech / Opinion-Heavy) TMT / tech opinion-heavy deep-dive format **Characteristics:** - No formal Table of Contents - Numbered chapters: 01, 02, 03, 04, 05, 06... in dark-red KaiTi - Each chapter is a broad thesis area - Subsections use plain headings without numbering, in dark-red KaiTi - Text analysis with supporting native charts and data exhibits - Benchmark comparison tables as primary exhibits for AI/model research - Native charts for market sizing, competitive positioning, technology trends, and financial data - Executive summary on first page after title block (in bordered paragraph) - English source quotes in italic centered blocks **Typical Section Flow:** ``` Cover Page [White background | Logo top-right (icon + institution name bilingual) | Title in bold KaiTi left-aligned | Author (Cr.: name) | Date | QR code] Executive Summary (~1 page) [Bordered/quoted paragraph block with thesis overview] 01 [Core Question / Thesis Statement — dark-red KaiTi bold heading] [Subsection: Key evidence or argument — dark-red KaiTi bold] [Subsection: Supporting analysis — dark-red KaiTi bold] [Data table, benchmark comparison, or native chart] 02 [Competitive Dynamic — dark-red KaiTi bold heading] [Subsection: Player A analysis — dark-red KaiTi bold] [Subsection: Player B analysis — dark-red KaiTi bold] [Chart, data table, or case study — with caption] 03 [Technology / Product Trend] ... 04 [Commercialization Landscape] ... 05 [Investment & Financing Landscape — dark-red KaiTi bold heading] [Subsection: Funding round timeline and key deals — dark-red KaiTi bold] [Subsection: Investor mapping and capital flow trends — dark-red KaiTi bold] [Chart: funding timeline, deal size distribution, or investor landscape map] 06 [Future Outlook / Predictions] ... 07 [Concluding Thoughts / Investment Implications] ... ``` **Example chapter structure (TMT deep-dive):** - 01 核心问题：[产品/技术]为什么值得关注? - 02 竞争格局：行业玩家与领先态势 - 03 技术趋势：关键技术突破与演进路径 - 04 基础设施：底层能力与系统级优势 - 05 投融资全景：一级市场资金流向与关键交易 - 06 商业化前瞻：变现路径与市场机会 - 07 展望：下一代产品形态与投资含义 --- ### Pattern B: Traditional Sector Study (Consumer / Healthcare / Industrials) Consumer / healthcare / industrials data-heavy sector study format **Characteristics:** - Formal Table of Contents (目录) with 3-level numbering, dot-leaders, page numbers - Hierarchical numbering: 1, 1.1, 1.1.1, 2, 2.1... in black KaiTi - Data-heavy with frequent exhibits (figures and tables) - Cover page + TOC (page 2-3) before content begins - Running header with report title + horizontal rule on all content pages - Multiple data visualization types (pie, bar, line charts) - Detailed company/product profiles with financial metrics - Industry chain analysis with flow diagrams **Typical Section Flow:** ``` Cover Page [White background | Centered title | Centered logo | Centered institution name | Centered date (YYYY.MM)] Table of Contents (page 2-3) [Title "目录": centered] [1 [Main Chapter]..................p3] [ 1.1 [Section]...................p3] [ 1.1.1 [Subsection]............p5] Content Pages (header: report title + horizontal rule) 1 [Market Overview — black KaiTi bold heading] 1.1 [Market Size / TAM — black KaiTi bold heading] [Text with market size data] [图 1: Market share pie chart — caption above, source below] [图 2: Consumption structure chart — caption above, source below] 1.2 [Industry Chain / Value Chain] [Upstream-midstream-downstream analysis] [图 3: Industry chain flow diagram — caption above, source below] [图 4: Value chain margin chart — caption above, source below] 1.3 [Competitive Landscape] [Market concentration analysis (CR3, CR5)] [图 5/6: Brand share pie charts side-by-side — caption above, source below] 1.4 [Key Players] 1.4.1 [Company A profile — financial metrics, market share] 1.4.2 [Company B profile — financial metrics, market share] 1.4.3 [Company C profile — financial metrics, market share] 1.5 [Market Segmentation] [图 7/8: Stacked bar charts with market share trends — caption above, source below] 1.6 [Consumer Behavior / Purchase Drivers] [表 1: Consumer survey data — caption above, source below] [表 2: Product comparison table — caption above, source below] 1.7 [Growth Drivers / Market Trends] [Text analysis with supporting data] 1.8 [Investment & Financing Landscape] [Funding round history and key deals in the sector] [表 N: Key financing events table — date, company, round, amount, investors] [图 N: Annual funding volume bar chart or funding timeline — caption above, source below] [Investor mapping: key institutional investors and their portfolio in the sector] [IPO / exit events if applicable] [Capital flow trends and investment thesis evolution] 2 [Sub-Topic / Innovation Deep-Dive] 2.1 [Why this sub-topic matters] 2.2 [Technical / Product Approaches] 2.2.1 [Approach A — mechanism and science] 2.2.2 [Approach B — mechanism and science] 2.2.3 [Approach C — mechanism and science] 2.3 [Key Innovations under Approach C] 2.3.1 [Technology X] 2.3.1.1 [Mechanism / Science] 2.3.1.2 [Commercial history] 2.3.1.3 [Defects / limitations] 2.3.1.4 [Compliance status] 2.3.2 [Technology Y] 2.3.2.1 [Composition analysis] 2.3.2.2 [Synthesis method] 2.3.2.3 [Efficacy validation] 2.3.2.4 [Safety and compliance] 3 [Commercialization Timeline / Case Studies] 3.1 [International commercialization history] 3.1.1 [Company X case — sales data, timeline] 3.1.1.1 [Financial data] 3.1.1.2 [Commercial timeline] 3.1.2 [Post-Company X landscape] 3.2 [Domestic commercialization] 3.2.1 [Why target market fits] 3.2.2 [Key local players] 3.2.2.1 [Company A — profile] 3.2.2.2 [Company B — profile] 3.2.2.3 [Company C — profile] 3.2.2.4 [Company D — profile] ``` **Example chapter structure (consumer sector study):** - 1 [行业]市场概览 - 1.1 市场规模与增长趋势 - 1.2 产业链及上下游分析 - 1.3 市场竞争格局 - 1.4 头部企业分析 (1.4.1-1.4.N) - 1.5 细分市场研究 (1.5.1-1.5.N) - 1.6 消费者行为与决策因素 (1.6.1-1.6.N) - 1.7 核心增长驱动力与市场机会 - 1.8 投融资全景 (1.8.1 融资事件梳理, 1.8.2 投资方图谱, 1.8.3 IPO/退出) - 2 [细分领域/创新方向]专题研究 - 2.1 研究背景与意义 - 2.2 技术/产品路径分类 (2.2.1-2.2.N) - 2.3 核心创新与差异化分析 (2.3.1-2.3.N, with sub-subsections) - 3 商业化历程与案例研究 - 3.1 国际商业化经验 (3.1.1-3.1.N, with sub-subsections) - 3.2 本地市场商业化进展 (3.2.1-3.2.N, with sub-subsections) --- ## Exhibit Numbering & Anchoring ### Figures (图) - Sequential numbering within the report: 图 1, 图 2, 图 3... - Caption format: "图 N [Description]" (space between number and description) - Position: Above the figure (Style B) or below (Style A) - Source note: "数据来源：[source]" below caption - Style B: two figures may share a row with individual captions ### Tables (表) - Sequential numbering, separate from figures: 表 1, 表 2, 表 3... - Caption format: "表 N [Description]" (space between number and description) - Position: Above the table - Source note: "数据来源：[source]" or "资料来源：[source]" below table ### Cross-References - In text: "如图 N 所示" or "见表 N" - Near the referenced exhibit, not pages away ## Source Attribution Requirements Every report must include source attribution for: 1. **Market size / TAM data**: Government statistics, industry association reports 2. **Financial data**: Company filings, public disclosures 3. **Consumer data**: Survey reports, white papers 4. **Technical data**: Research papers, patent filings 5. **Competitive data**: Public company reports, market research firms 6. **Investment & financing data**: Crunchbase, PitchBook, CB Insights, IT桔子, 烯牛数据, 天眼查, public deal announcements, IPO prospectuses ### Preferred Source Hierarchy 1. Government databases (e.g., national statistics bureaus, commerce departments, USDA, Eurostat) 2. Industry associations and regulatory bodies 3. Public company filings (annual reports, prospectuses, SEC/HKEx/SSE filings) 4. Reputable research institutions (investment bank research, consulting firms) 5. Authoritative media (The Information, Bloomberg, Reuters, Financial Times) 6. Company official disclosures ## Content Quality Standards ### For Pattern A (Deep Discussion) - Each chapter presents a clear argument or thesis - Evidence is analytical, not just descriptive - Forward-looking predictions with reasoning - Comparison across companies/platforms/products with supporting charts (bar, radar, or comparison tables) - Market sizing and growth trends visualized with native line/bar charts - Competitive landscape illustrated with market share charts or positioning maps - Technology comparison via benchmark tables (especially for AI/model research: accuracy, latency, cost, parameters) - Investment & financing review with key deals, round sizes, investor profiles, and capital flow narrative - Embedded quotes from industry insiders or executives - English text blocks for international sources (italic, centered, with "source:" prefix) - Strong opinions backed by reasoning and quantitative evidence, not just neutral description ### For Pattern B (Traditional Sector) - Each section is data-grounded with specific numbers - Market size with historical trend and forecast where possible - Competitive landscape with market share quantification (CR3, CR5, etc.) - Value chain analysis with margin assessment at each stage - Consumer behavior backed by survey data with percentages - Company profiles with specific financial metrics (revenue, sales volume, market share) - Investment & financing landscape with: key deal table (date, company, round, amount, lead investors), annual funding volume trend, investor mapping, IPO/exit events, and capital flow narrative - Risk factors clearly articulated where relevant ## Page Break Rules - Cover page: standalone, no header/footer - TOC: standalone (may span 2 pages for long reports), no running header on first TOC page (Style A only; Style B has header) - New chapter: always page break before - Large exhibits: may span full page width - Tables exceeding page width: landscape orientation or split across pages - Charts: may appear side-by-side on same row when related